Getting Found by AI — The Complete AI Visibility Playbook (AEO & GEO)

Your rankings are fine. Your enquiries aren't. Here's what changed.

Search stopped being a list of links. A majority of results pages now open with an AI-written answer, and the customer often never scrolls past it. You can hold position one and still lose the sale — because the buyer never reached a results page at all.

Most businesses have never checked where they stand. When they do, the result is uncomfortable: three in four websites are partly or fully invisible to AI engines. In one 2026 study, a marketing agency that sells answer-engine optimisation ran the test on itself and was cited exactly zero times across 119 AI responses.

This is the manual for fixing that.

What this is

A 119-page consulting-grade playbook — not a blog post, not a checklist, not a repackaged SEO course. It's the complete methodology for diagnosing why a business is invisible to AI search and rebuilding it so it gets cited, structured so an agency can run it as a service line.

What's inside

• 14 parts, from how retrieval actually works (embeddings, grounding, entity resolution, RAG) through to agentic search
• The AI Visibility Pyramid™ — a five-layer framework with a maturity model, so you fix things in the order that actually works
• The 100-point audit scorecard — weighted, graded, with red flags, a priority matrix and a client-ready report structure
• 104 production prompts across 16 categories: visibility testing, competitor analysis, entity research, service pages, PR, technical audits and misrepresentation monitoring
• Six worked engagements — agency, dental practice, law firm, roofing contractor, B2B SaaS, staffing agency
• A 90-day roadmap, week by week, with a KPI dashboard and realistic targets
• 13 toolkit templates — trackers, worksheets, checklists and client deliverables
• A myths section naming the tactics currently being sold that Google publicly told site owners to ignore

Who it's for

Marketing, SEO, web and branding agencies. Staffing firms. Local service businesses. SaaS startups. Professional services. Anyone who depends on being found — and anyone who wants to sell AI visibility audits as a service.

Why this one is different

Every statistic is attributed to a named source with a date, so you can re-verify before quoting it to a client. Where the industry disagrees, both positions are given. Where Google has publicly contradicted a popular tactic, that's stated plainly — even though those tactics are still being sold. The case studies are openly labelled as composite teaching scenarios rather than dressed up as real client results.

What it won't do: promise placement. AI systems select sources through mechanisms their own operators don't fully disclose. This teaches the practices most strongly associated with citation. Anyone guaranteeing you a spot in ChatGPT is selling something they can't deliver.

Delivery

Instant download after checkout. Lifetime access. Free updates as AI search evolves.

Secure checkout and instant delivery are handled via Gumroad — your PDF is emailed to you the moment payment clears.